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The strength of the soul is the foundation of successful leadership, concluded the first "Leader with Soul" conference held on Zlatibor on December 22nd and 23rd. Harmony in leadership, the balance of freedom in business structure, the attractiveness and competitiveness of the tourist destination, and the soul of leaders were the most important topics at this gathering of distinguished speakers, including leaders from the business, educational, medical, and sports sectors. The conference was organized by the Municipality of Čajetina, the Public Enterprise "Gold Gondola Zlatibor," the Tourist Organization of Zlatibor, the Tourist-Recreational Complex Zlatibor, and the Association of Business Women "Zlata."

Within the "Enhancing International Cooperation with the Middle East" project, a delegation from the Municipality of Čajetina visited Dubai. Our partners from the destination prepared a comprehensive and diverse program along with meetings.

Since this gondola is the longest in the world, our aim is to maintain our position as the first and continue to progress further and higher. We strive to be innovative and provide an interesting experience for our guests, in line with our concept of the gondola as an ecological

The Regional Development Agency Zlatibor organized a study visit to the municipalities of the Zlatibor district for the heads of local self-governments from the area of Šumadija and Pomoravlje, which included presentations of tourist products in the Innovation Business Center Zlatibor.

Zlatibor's "Gold Gondola" was presented as a true engineering wonder in the show "Europe from Above" on the National Geography channel. Viewers of the world-famous channel are familiar with the main features of the Zlatibor cable car and the beauties of Zlatibor.

From the cabins of the "Gold Gondola", the longest panoramic cable car in the world, thousands of people are enjoying the most beautiful views of Zlatibor this summer. The extraordinary beauty opens in front of their eyes, the beauty of the undulating plateau, clearings and hills, Ribnica Lake and the highest peak of Zlatibor - Tornik. The project we have been dreaming about so much, working on it for years and finalize it at the end, now makes many people happy and satisfied. And it was not easy for us to realize that idea. The municipality of Cajetina entered this largest investment, worth 13.5 million euros, bravely and decisively, in favor of the development of Zlatibor tourism and the progress of the entire region. Similar determination and steadfastness was required by the realization: from the initial idea in 2008 and entering the preparations, through the procurement of imported equipment and the beginning of works in 2017, all the way to construction temptations in the field and the fight against bureaucracy to obtain building permits. We did not give up on any challenge, nor did we stop in front of any problem - a solution has always been found. We rejoiced as children, very happy with what we achieved, when at the beginning of this year, the "Gold Gondola" was completed and began to transport passengers. Whose interest in driving is still in a high level. High above Zlatibor in one of the 55 cabins of the cable car, in 25 minutes to the top of Tornik and so much more in return. Over the past seven months, the gondola has carried a total of about 160,000 passengers. I must admit that we did not expect that number when we projected the budget and the number of passengers for the first year of operation. We have already doubled the figure that was planned at the beginning of the year. And only seven months have passed. I am proud of such results, but not surprised - even at the beginning of the preparations for the project, we who participated in it secretly believed in this success of the longest panoramic cable car in the world. Indeed, the "Gold Gondola" brought us a new experience, valuable tourist content, but also significant economic benefits. It generated many new investments, attracted numerous tourists from Serbia and abroad (and from distant India, Russian cosmonauts and others), started catering activities ... Zlatibor took a "seven-mile step" on the tourist map of Europe with a gondola. It contributes to the economic development not only of Cajetina and the region of western Serbia, but also of the entire country. Along with several other important projects, which we intend to realize in the next period, the "golden mountain" will achieve an ambitious goal - to have 10 million overnight stays and one million tourists annually. It is on that path: the most valuable pages of its tourism are being printed with an increasing number of visitors and a more comprehensive offer. To this progress, our gondola, a project of national importance, gives the wind in its sails, tirelessly sailing the Zlatibor expanses. And I am grateful to everyone who worked on that great project and believed in it. The text was published in the Electronic Newspaper of Zlatibor, August 2021.

The Zlatibor gondola continues to break records in a year that certainly cannot be a benchmark for successful business. Even with reduced capacity, in difficult conditions burdened by increasingly strict epidemiological measures, the gondola transported a huge number of passengers, with an even greater number of those who had the desire, but did not have the opportunity to try this attraction, but had to postpone the adventure. With a great start and the expectedly visited seasonal part of January and February, the gondola sailed into the also expected, calmer March. However, just as January and February completely exceeded all expectations in terms of interest and the number of transported passengers, the same happened in March, when we also did not expect such a visit. March, which is uncharacteristically cold this year and when it was expected that due to weather conditions the interest would be considerably reduced, did not drastically reduce the visit. The month, which is traditionally considered to be the least visited month on Zlatibor, also surprised with the overall interest in the gondola, and the number of transported passengers practically did not fall below 200. As things stand, the only thing that can significantly affect the visit in the future, even during the off-season months are the current epidemiological measures that, of all the winter months, marked March the most. The month traditionally dedicated to the ladies, on their date, March 8, the gondola marked with one beautiful little gesture. The management of the "Gold Gondola" decided to give all the ladies a free ride on International Women's Day, and this small token of attention, which was warmly received and attracted great interest, attracted as many as 440 ladies who took the opportunity to enjoy their day ride. In addition to the technical part of the business, the marketing part was not neglected, so these days we had the opportunity to host the famous music star from this area Ivana Selakov, who expressed a desire to record a video for her new song on our gondola. With a great desire to help her in that, we hosted Ivana and her team and with the assistance of our employees, we enabled her to do the job as professionally as possible. In anticipation of her new video, which we believe will have a lot of viewers, we hope that this is just the beginning of a nice collaboration with celebrities, as well as the initial capsule for many more such or similar projects, which will greatly contribute to the affirmation of gondolas and and the whole of Zlatibor on the tourist market of Serbia and beyond. Finally, it should be mentioned that the first technical control of the installation, which is already scheduled for April 1, is expected for the Gold Gondola, and it is expected that all works related to this control will be completed in ten days. During that period, technicians of "Pome", a French manufacturer and supplier of equipment, with the assistance of gondola workers, will perform a quarterly and six-month inspection of all stations and complete routes, with certain minor adjustments, if necessary. The dynamics of the works is planned in such a way that all the works will be completed in the first half of April, so that the gondola will be ready to welcome the Easter holidays and a large number of tourists that Zlatibor will host in that period.

The interest of Zlatibor tourists in the "Gold Gondola" ride exceeds expectations. At the departure station in the center of this tourist place, from where the gondolas go to the top of Tornik about 30 minutes of ride), there are lines of people who have been patiently waiting to ride the longest panoramic cable car in the world every day since the grand opening (January 14th). The “Gold gondola” attracts young and old, families with children, skiers, lovers of views from above. Every day, the number of its passengers is more than a thousand, and that brings good earnings (the price of a ticket is 1000 for adults and 550 dinars for children 550). According to the data of the PE "Gold Gondola Zlatibor", in less than half a month of operation of the panoramic cable car, about 16,000 people enjoyed its ride. These days among the passengers of the “Gold gondola” were two foreign ambassadors. On the occasion of its opening, the ambassadors of Egypt and the Czech Republic in Serbia, Amr Alguvejli and Tomas Kuhta, visited Zlatibor. They rode a panoramic cable car, stayed at the "Tornik" Ski Center, and the Tourist Organization of Zlatibor organized trips for these diplomats to Stopića Cave and Gostilje Waterfalls. According to the website of Tourist Organization of Zlatibor, Ambassador Kuhta stated that Serbia has excellent potentials for tourism and it is very brave that investments have continued in these times of pandemic. According to the Egyptian ambassador, his country traditionally has sincere and friendly relations with Serbia: - Last year, Egypt participated in the Belgrade Tourism Fair for the first time as a partner country and will continue to implement ambitious plans when it comes to tourism expansion - said Ambassador Alguvejli. Communication and proposals for cooperation of Egyptian investors with the municipality of Cajetina in the field of health care, which includes the center "Cigota" and similar specialized wellness centers in Sinai. Source: “Politika”