The Regional Development Agency Zlatibor organized a study visit to the municipalities of the Zlatibor district for the heads of local self-governments from the area of Šumadija and Pomoravlje, which included presentations of tourist products in the Innovation Business Center Zlatibor.
The director of PE "Gold Gondola Zlatibor", Bojana Božanić, gave a presentation on the topic "From greed to gondola" for the participants of the study visit, introducing them to the successes and business concept of the longest gondola in the world, as well as plans for the further development of the Gold gondola brand. It was an opportunity to present PE "Gold Gondola Zlatibor" as one of the best practices in the field of developing a sustainable tourist product and branding the destination of Western Serbia.
The study visit is part of a project implemented by the Regional Agency for Economic Development of Šumadija and Pomoravlja entitled "Development of the regional tourist offer of Šumadija and Pomoravlja" financed by the Project "#EUzaTebe - for cultural heritage and tourism" financed by the European Union and the Government of the Federal Republic of Germany. and is implemented by the German organization for international cooperation (GIZ).