Gold gondola turns tradition into a brand

The story now told in a seductive and alluring manner was the main impression of the promotion of Gondola shop’s souvenirs and products attended by many of Gold gondola’s associates and friends. Local becomes modern showing the most beautiful face of the Zlatibor’s region through a fusion of authenticity, better quality and a matchless experience. Apart from aesthetic and practical function, our souvenirs convey the strong message of social responsability which reflects in our support to local and female entrepreneurship given that the souvenirs are handmade and crafted in a traditional way.

The assortment includes: hoodies, T-shirts, children’s items, semi-precious gemstones jewelery, ceramic coffee and brandy cups, stationery, outdoor equipment as well as other branded products.

“With a keen desire to jointly brand Zlatibor as a destination where the past and future merge, we’ve created a unique concept alongside the Gondola shop brand which derived from bringing together nature, old crafts, sustainable production and modern tourists’ needs. Due to mobile phones and new technologies postcards have long ago been forgotten. Nowadays, key words are originality, innovation and storytelling and the story told in a new, seductive and alluring manner. This is what Gondola shop offers”, said the enterprise director Bojana Bozanic.

The modern gondola, as a symbol of modern tourism, is inspired by various pictograms and elements such as symbols of mountains, lakes or forests which represent the natural beauty tourists explore using the gondola. Thinking about a modern man who’s always on the move, we’ve created souvenirs which are not only memories but useful companions for mountain trails as well as city strolls.

Gondola’s cheerfully designed children’s clothing is characterized by vivid colours that encourage play and imagination. The materials are comfortable to wear and allow free movement outdoors, as the contents Gondola offers are adapted to parents and the youngest visitors through various fun and educational workshops.

Inspired by tradition, Gold gondola designed special ceramic brandy (rakia) cups, alongside traditional and espresso coffee cups that are all handmade. As rakia is one of the most popular drinks in the Zlatibor region, our shop has in its offer five types of it: apricot, plum, quince, grapes and pear. Popularly known as "Queen among drinks", rakia is a symbol of traditional production and also a part of the "Brunch in the air" which represents a traditional meal served in cabins of the gondola.

In the souvenir shops at the starting and last stations there can be found jewelry made of semi-precious gemstones, trendy bracelets that are easily combined with different outfits, as well as natural cosmetics which is in greater demand each day.

Our souvenirs are carefully crafted, with lot of love and passion, so all of you could take home a piece of this unique experience. Each piece has its own story and will help you recall beautiful moments spent here. In anticipation of winter season our local knitters are preparing hand-crafted clothes and accessories: hats, mittens, socks and ribbons.

As a socially responsible company, Gold Gondola supports local entrepreneurship, especially female, through which it promotes traditional crafts. Our mission is to mix nature with fashion and to present Zlatibor as a destination that offers unique souvenirs and handicrafts that will be recognized outside of Serbia.